Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as established television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming

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